Peace, Love, Rodeo reimagines western fashion through a vibrant neo-western lens. Created for Wrangler, the campaign embraces heavy film grain, high-saturation color grading, and mixed aspect ratios—evoking a nostalgic, 1960s-inspired aesthetic.
Directed with a fashion-forward approach, the production emphasizes silhouette, texture, and in-camera transitions over traditional narrative dialogue. Mission Ranch supported creative, production, and post-production—crafting a commercial that balances heritage with modern visual experimentation.
As a production company specializing in western and outdoor brand storytelling, Mission Ranch delivers cinematic commercial work rooted in terrain, texture, and cultural identity.
