Fall Brand Anthem is Sitka's 2026 fall campaign: an ode to the relentless, to the hunters driven by a singular obsession to push further, face defeat, and keep going regardless of the outcome. Rather than a hard sell, the film lets the gear prove itself through one hunter's resilience.
Directed by Camden Miller and shot in a single day on a ranch in Montana's Shields Valley, the film follows its hunter from first light into a torrential night: a river crossing, a fall on the scree, camp, glassing at blue hour and a final downpour built with a rain machine on location.
Mission Ranch handled creative, production and post, with VFX by Stockyard, delivering the anthem along with a set of shorter cut-downs.
