Created for LMNT, LMNT Story is a 30-second spot built on a single idea: salt is essential. The film carries that idea from the road to recovery to the family table, connecting LMNT's electrolyte formula to the everyday moments where performance actually happens.
A visual effects salt transition moves the viewer between scenes, and clean product graphics break down what's inside: sodium, potassium, magnesium and zero sugar. The spot lands on a simple promise: you feel the difference.
Directed by Chase DeOpsomer and produced by Mission Ranch, a commercial production company based in Montana and New York, the spot pairs live action with VFX and animation built in from the start.
San Diego, California
