Created for Stetson, Boss Raw highlights the limited-edition Boss Raw Edge 10X—an iconic silhouette reimagined in premier felt quality. Rooted in early American frontier design, the campaign emphasizes craftsmanship, texture, and commanding profile.
Shot with a restrained, heritage-driven approach, the photography focuses on detail: the brushed grizzly finish, the hand-curled raw edge brim, the grosgrain band, and the signature JBS brand pin. Every frame leans into softness, resilience, and tactile realism—allowing material and silhouette to carry the story.
Mission Ranch led creative and production, capturing the Boss Raw Edge in a way that honors its western lineage while elevating it through contemporary visual execution. As a production studio rooted in western and heritage storytelling, Mission Ranch specializes in photography that reflects authenticity, terrain, and tradition.
