Mission Ranch partnered with legacy American brand Stetson to produce a cinematic Christmas campaign set against the rugged winter landscapes of Montana. Designed to capture the spirit of the American West during the holidays, the campaign blends heritage storytelling with modern craftsmanship — honoring Stetson’s 150+ year legacy in western apparel, cowboy hats, and timeless outerwear.
Mission Ranch led full-scale creative production, including concept development, on-location filming, and post-production for digital and social distribution. The result is a visually striking holiday campaign rooted in Americana — celebrating craftsmanship, family tradition, and the enduring legacy of the West. The campaign launched as a series of five videos on Christmas Eve and Christmas Day.
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